Evelyn Joy*
The effectiveness of efforts designed to deal with mental disease stigma can rest on our ability to grasp stigma processes, the factors that manufacture and sustain such processes, and also the mechanisms that lead from branding to harmful consequences. Vital to such associate degree understanding is our capability to watch and live the essential parts of stigma processes. Stigma is once somebody views you in an exceedingly negative manner as a result of you have got a characteristic or personal attribute that is thought to be, or truly is, a drawback (a negative stereotype). Sadly, negative attitudes and beliefs toward people that have a mental state condition square measure common. Stigma happens once someone defines somebody by their health problem instead of WHO they're as a private. For instance, they could be tagged ‘psychotic’ instead of ‘a person experiencing psychosis.